How Do Car Wrap Advertising Programs Work?

Car wrap advertising is an increasingly popular way for both large and small companies to market their products and services. By advertising on the cars of everyday people, companies know their ads can reach a whole new audience.

When a company first decides to use car wrap advertising to promote their business, they contact a marketing firm that specializes in car wrap programs. They work together to design an attractive ad and determine how best to market it. One decision they have to make is whether to pay someone to place ads on a car they already own or give them a whole new car already wrapped in ads.

SUV’s are popular choices for car wrap programs because they hold larger ads and can be seen better in traffic. Volkswagen Beetles are another popular choice.

Once the ads are ready, the marketing firm goes looking for people willing to drive around with wrap advertising on their cars. This is not too hard for them. There are more people applying to car wrap advertising programs than their are cars for them to drive. Almost all of the big car wrap programs use simple online applications to gather information on potential drivers. They keep databases of applicants to be contacted as new ad campaigns are ready to launch.

Since there’s such heavy competition, the marketing firm can be picky about who they choose. The more miles you drive and the busier roads you travel, the more likely you are to be selected. Businesses obviously want their ads in front of as many eyeballs as possible.